Our founding team

Highly experienced executives, with personal agendas

Lori Casselman

Co-Founder & CEO

24 years of executive experience leading commercial, strategic and operational execution. Specialist in employee benefits, insurance and health technology domains.

Jennifer Franklin

Co-Founder & CPO

Over 20 years leading business development and product teams at fast growing human capital and health technology companies

​Our Expert Advisors

Passionate change-makers who are experts in their respective fields, each with a desire to drive an improved experience through menopause

Clinical

Dr. Romy Nitsch

MD, MHSc., OB/GYN
Clinical

Tara McCarville

MPA, PMP, CHE, ICD.D.
Technology

Maryam Shoeybi

Business/Legal

Jodi Kovitz

LLB, HBA
Industry/HR

Ruth Nyaamine